JESSICA
LEHR, KPA CTP

EXPERIENCE

Chivaree on Park, Marketing & Website Manager

October 2017 - Present

• Start to finish content creation and management on social channels - Facebook, Instagram, and Pinterest for a start-up event venue with established floral and bridal design sister company.

• Design and development of MyChivaree.com, SEO, content, integrated social media, event bookings, ticketing sales, with optimized conversions of 25%, resulting in sold out events for the 900 person capacity venue.

• Owned digital experience across social platforms, SEM paid campaigns, email news letters, content creation, and offline advertising - Milwaukee Journal Sentinel, and Wisconsin Bride Magazine’s ‘New & Now’ Best New Venue.

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Wisconsin State Legislature, Speaker Robin Vos, Madison Graphic Designer

August 2020 - March 2021

• Directed and managed all aspects of graphic arts projects for State representatives, Wisconsin Assembly GOP and non-partisan State departments.

• Designed digital on-screen graphic, social media and print for Wisconsin 2020 election year through the 2021 inauguration, including, print of new assembly district maps, Speaker's Task Force logo as seen on TV Channel and State-wide network news broadcasts, Designed 105th Legislative Session logo, Inaugural Programs, Seating charts for incoming State assembly representatives.

• Directed and managed marketing project, working with incoming freshmen, newly elected state representatives, presented design concepts, worked on budget goals for each rep, designed stationery, social media graphics, and website headers.

• Implemented new electronic ordering process to complete seamless system for State offices to complete business card orders, and worked with State contracted print vendor to create electronic process flow, eliminating outdated manual, saving time and highly improve efficiency.

• Worked with State departments, leadership, State contractors on timelines, budget, ethics rules, and campaign laws.

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City of Milwaukee, Department of Employee Relations, Digital Protect Manager

January 2019 - February 2020

• Spearheaded the cross-platform digital engagement project for the City of Milwaukee, Department of Employee Relations.

• Executed a successful social media content strategy - audit, launch, logo design, content creation, engagement - resulting in 133%+ Q1 conversion rate, as outlined in City's 2019/20 budget proposal.

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Joie De Vivre Design, Web Designer

January 2015 - present

Designed and developed websites using Squarespace CMS, worked closely with business owners to meet budget, timeline and project goals.

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LC Canine Connection, Waukesha Business Owner

May 2014 - December 2018

• Founded start-up canine behavior and training service business, by forming collaborations with Westosha Veterinary Hospital, Salem and Kuenzi Pet Hospital, Waukesha to provide group classes and seminars, driving sales of existing and new clients for the practices.

• Designed responsive website with highly developed client resource portal to access videos and educational materials, SEO generated organic traffic and paid online bookings.

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HealthCare Data Systems, Inc., Information Systems Consultant

June 2004 - December 2015

• Led all aspects of B2B marketing - resulting in high volume sales, including Orthopaedic Associates of Wisconsin.

• Utilized full system life cycle - design, coding, testing, and supporting McKesson EHR/PMSI solutions for healthcare practices. Resolved out-of-balance account discrepancies over 1M clients.

• Created patient statements, letters, insurance forms via PPM,SQL querys, provided end-user training for data access, entry, and interpretation. Created custom software generated patient education letters for the City of Milwaukee Health Department in Hmong, Spanish and English.